The 55+ market is more health conscious than ever before. 

Hearing loss affects people of all ages. At Miracle-Ear, we get the chance to work with a wide range of ages. Our target market is the baby boomer generation. 

This generational cohort is HUGE. In North America alone, the baby boomer generation has 90 million people and counting. With a disposable income of nearly $2 trillion, and pressure to stay young and healthy, this makes the hearing aid industry very successful.  

As people age, their health concerns become more focused on issues associated with aging. 

Projection of the need for hearing aids

Only 1 in 4 hearing-impared people have received help for their hearing loss. Out of the hearing-impared population, 95% can be successfully treated with hearing aids.